Site selection is a long-term investment, commercial real estate related
directly to enterprise management strategic decision, is a commercial real
estate in the chain to consumers as the center point of the important embodiment
of, is a decisive factor affecting enterprise benefit, is the important evidence
for enterprise management objectives and strategies.
Commercial real estate site selection should consider the following factors: (1)
the passenger flow rule; (2) the traffic; (3) business environment; (4) terrain
characteristics; (5) as to meet the requirements of city planning.
Correctly grasp the early after careful market research and project development
direction, on the basis of further combination of project image, function, class
scale, target customers, detailed argumentation property value, such as the core
content, building a commercial real estate positioning and planning the overall
framework of the project, the most feasible development plan for the projects.
In real estate and business process, in order to guarantee the sustainable
development of the project, commercial real estate operation and management will
play a role of absolute dominant, is the commercial real estate and real estate
around the key point of value appreciation, grasp the operation management can
grasp the basis of commercial real estate the survival and development,
operations management is the lifeline of project success.
Commercial real estate marketing plan covers commercial real estate merchants
program design and commercial real estate sales program design.
Marketing planning service content mainly includes three parts: market
positioning and product design positioning, marketing planning, sales planning
project.
According to the preliminary market analysis, to determine the overall market
positioning of the project, and determine the target customer base positioning
(different ages, different consumption levels, different style preferences,
different regional cultural differences), analysis of target customer group,
under the market orientation and marketing planning overall mentality, product
planning and design basic requirements is put forward, to help determine in line
with market demand and investment returns of product design, product planning,
the design idea, finally complete product positioning.
According to the market competition environment analysis and project its own
advantages and disadvantages analysis, target market demand, make effective
marketing plan, prepare for the product sales. Content including marketing theme
strategy, marketing strategy, sales strategy, marketing tool design (VI design
and materials, marketing tool design), advertising creative, media solution,
public relations activities planning, etc.
Sales stage the main project is to help developers make sales plan, and assist
with sales promotion work, completes the sales site management consultant, to
help developers implement sales timing plan and revenue.
Investment estimation is to point to in the whole process of investment
decision, based on existing data and certain method, the investment of
construction project (including the project cost and working capital) to
estimate. Total investment estimation from construction preparation,
construction until all of the production cost, which include content should be
depending on the nature and scope of the project.
Economic benefit evaluation is on the basis of investment estimation, the cost
of production, income, taxes and profits, loan repayment period, capital profit
rate and internal benefit rate after calculation, whether feasible conclusions
for construction projects.
Location analysis
