Commercial and tourism real estate planning
Commercial and tourism real estate planning is a planning of business and tourism resource, including commercial real and tourism estate planning includes the all-round positioning and planning for commercial real estate, professional verification, market positioning, customization, financing channel, professional management, investment guiding, operation development and etc.
Location analysis
Function orientation and layout planning
Project operations and risk control
Marketing plan
Investment estimation and economic benefit evaluation
Location analysis
Site selection is a long-term investment, commercial real estate related directly to enterprise management strategic decision, is a commercial real estate in the chain to consumers as the center point of the important embodiment of, is a decisive factor affecting enterprise benefit, is the important evidence for enterprise management objectives and strategies.
Commercial real estate site selection should consider the following factors: (1) the passenger flow rule; (2) the traffic; (3) business environment; (4) terrain characteristics; (5) as to meet the requirements of city planning.
Function orientation and layout planning
Correctly grasp the early after careful market research and project development direction, on the basis of further combination of project image, function, class scale, target customers, detailed argumentation property value, such as the core content, building a commercial real estate positioning and planning the overall framework of the project, the most feasible development plan for the projects.
Project operations and risk control
In real estate and business process, in order to guarantee the sustainable development of the project, commercial real estate operation and management will play a role of absolute dominant, is the commercial real estate and real estate around the key point of value appreciation, grasp the operation management can grasp the basis of commercial real estate the survival and development, operations management is the lifeline of project success.
Marketing plan
Commercial real estate marketing plan covers commercial real estate merchants program design and commercial real estate sales program design.
Marketing planning service content mainly includes three parts: market positioning and product design positioning, marketing planning, sales planning project.
According to the preliminary market analysis, to determine the overall market positioning of the project, and determine the target customer base positioning (different ages, different consumption levels, different style preferences, different regional cultural differences), analysis of target customer group, under the market orientation and marketing planning overall mentality, product planning and design basic requirements is put forward, to help determine in line with market demand and investment returns of product design, product planning, the design idea, finally complete product positioning.
According to the market competition environment analysis and project its own advantages and disadvantages analysis, target market demand, make effective marketing plan, prepare for the product sales. Content including marketing theme strategy, marketing strategy, sales strategy, marketing tool design (VI design and materials, marketing tool design), advertising creative, media solution, public relations activities planning, etc.
Sales stage the main project is to help developers make sales plan, and assist with sales promotion work, completes the sales site management consultant, to help developers implement sales timing plan and revenue.
Investment estimation and economic benefit evaluation
Investment estimation is to point to in the whole process of investment decision, based on existing data and certain method, the investment of construction project (including the project cost and working capital) to estimate. Total investment estimation from construction preparation, construction until all of the production cost, which include content should be depending on the nature and scope of the project.
Economic benefit evaluation is on the basis of investment estimation, the cost of production, income, taxes and profits, loan repayment period, capital profit rate and internal benefit rate after calculation, whether feasible conclusions for construction projects.